Learned helplessness is a psychological state in which an individual believes they are unable to influence events and circumstances, even when they have the ability to do so. This concept was first introduced by psychologist Martin Seligman in the 1960s and has since been extensively studied. The roots of learned helplessness often lie in past e

In the era of digitalization, online shopping has become an integral part of our lives. Understanding the psychology of online buyers is crucial for businesses to create effective marketing strategies and improve customer satisfaction. One of the key factors influencing the psychology of online buyers is convenience. The ability to shop from any

In the study of consumer behavior, one of the important aspects is repeat purchases. They not only provide a stable income for the company, but also indicate the client's loyalty to the brand or product. Repeat purchases are the actions of a buyer who chooses a particular product or service again after the initial purchase. This behavior indicat